Social, ads, website and Google Business — run end to end, powered by real photography and measured on real bookings. One team, one monthly invoice.
THE SYSTEM
The six stages stay the same. What goes into each one is decided per business and product — hover any stage for how we get there.
Original photography and content — photos and video shot for your brand, ready to post.
We run your Instagram: consistent posting, stories and community management that build a real audience.
Every lead, text, call and form lands in one place — nothing slips through the cracks.
An AI assistant follows up by SMS and email 24/7, answers questions, and books the call.
Meta and Google ads optimised on real bookings (CAPI), with landing pages that turn clicks into enquiries.
A live dashboard shows what’s working — cost per lead, bookings, ROAS — in plain English.
What we prove informs the next cycle, so 06 feeds straight back into 01.
CREATE
Original photography and content — photos and video shot for your brand, ready to post.
GROW
We run your Instagram: consistent posting, stories and community management that build a real audience.
CAPTURE
Every lead, text, call and form lands in one place — nothing slips through the cracks.
NURTURE
An AI assistant follows up by SMS and email 24/7, answers questions, and books the call.
CONVERT
Meta and Google ads optimised on real bookings (CAPI), with landing pages that turn clicks into enquiries.
PROVE
A live dashboard shows what’s working — cost per lead, bookings, ROAS — in plain English.
REAL PHOTOGRAPHY, REAL DASHBOARDS, REAL RESULTS — FOR MELBOURNE SMALL BUSINESSES.
FOUNDERS ON THE FRONT LINE
TECHNICAL TEAM
BEHIND US
MARKETING
EXPERIENCE
CHANNELS UNDER ONE ROOF
WHO WE ARE
Casa Lumee is a Melbourne marketing & growth studio, run end-to-end by Sash and Valentina — no hand-offs to account managers. We started it because we kept seeing small businesses pay a lot for marketing that didn’t work: vague reports, stock photos, and ads that never convert. So we built the opposite — real photography, plain-English reporting, and ads measured on real bookings. Sash builds the systems the work runs on: the dashboards, the tracking, and the automation behind each account.
PACKAGES
Each tier builds on the last. Start where your business is; step up when the numbers say so. 3-month minimum, then monthly — no lock-in beyond that.
A$600 /mo
Instagram & Facebook management — content, posting & reporting
Add-ons: Pinterest · TikTok · Photography (partner Pics By Sash)
★ Most popular
A$1,300 /mo
Spark + brand & content photography (partner Pics By Sash) + Meta ads
Add-on Your own branded CRM — +A$250/mo, add to any tier.
Every lead, call, text and email logged the moment it happens. AI writes the follow-up and sends it to you for a yes — by text from your own number, or Telegram if you’d rather. Reply, and it goes. Nothing reaches your customer without your word. Your dashboard sits inside it, so the numbers and the customer are in the same place.
Every business is unique — these are a guide. We tailor the plan to fit yours.
FREQUENTLY ASKED
Casa Lumee is a Melbourne marketing & growth studio. We shoot original photography, run your Instagram and Facebook, manage your Meta and Google ads, track every lead, and report it all in plain English. One team — Sash and Valentina. One monthly invoice. 3-month minimum.
Melbourne small and medium businesses across many sectors. If you’re great at your craft but marketing eats your evenings, and you don’t want to spend $5k/month on an agency, that’s us. We also work with Latin American brands in English and Spanish.
Four things.
More than most people expect, and it’s the part that decides whether the reporting is worth reading.
Every account gets a dashboard built around that business. It collects on its own from Meta, Google Analytics, Search Console, your Google Business Profile and your CRM, and it lives inside your CRM — so you can open it any day rather than waiting for a monthly summary.
Underneath it, routines run daily. They pull the numbers in, join ad spend to the bookings it produced, and raise the things that need a decision. AI writes the follow-ups and the first read of the data.
You approve what goes out. A post, a reply to a customer, a change to a campaign — it comes to you as a message, by text from your own number or on Telegram if you’d rather. You reply, and it goes. Nothing reaches your customer without your word.
None of this is what you’re buying. It’s why what you’re buying can be measured.
We show our tiers up front — Spark, Glow, Glow Plus and Beam (A$600 / 1,300 / 2,150 / 3,200 per month) — each building on the last, from a photo-led starter up to full SEO, AEO and Google ranking.
Your own branded CRM is a $250/mo add-on to any tier: every lead, call, text and email logged the moment it happens, AI writing the follow-ups and sending them to you for a yes, and your dashboard sitting inside it so the numbers and the customer are in the same place.
Book a free 30-minute call and we’ll point you to the tier that fits where your business actually is.
Melbourne, Australia — remote-first. Valentina splits time between Melbourne and Spain, so we cover Australia and Latin America in English and Spanish.
Book a free 30-minute call, then we go and look properly.
We check what you rank for and what you don’t, what your site is actually measuring — most sites are measuring the wrong thing and nobody has told the owner — where enquiries are being lost between the ad and the inbox, and what your advertising costs per booking rather than per click.
You get that back as a plan built on your own numbers, before you’ve paid anything or put a dollar into ads. If it doesn’t convince you, you keep the findings.
Send us your Instagram. We’ll tell you what’s working and what we’d change — transparent
packages, with weekly & fortnightly reports. We reply within one business day.
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CRAFTED TO IMPRESS · BUILT TO PERFORM
What we do · Packages · Work · FAQ · Contact
info@casalumee.com.au · +61 468 169 007
Melbourne · Remote-first · EN · ES
© 2026 Casa Lumee · A Melbourne marketing & growth studio