MELBOURNE GROWTH STUDIO · FOR SMALL & Medium BUSINESS·

One team runs your entire marketing engine.

Social, ads, website and Google Business — run end to end, powered by real photography and measured on real bookings. One team, one monthly invoice.

Offer Free 30‑min growth audit meet + Strategy

THE SYSTEM

A unified growth operating system.

01 CREATE 02 GROW 03 CAPTURE 04 NURTURE 05 CONVERT 06 PROVE

The six stages stay the same. What goes into each one is decided per business and product — hover any stage for how we get there.

where the work is proven hand-off between stages
  1. 01

    Create

    Original photography and content — photos and video shot for your brand, ready to post.

    How we decide

    • Shot to a brief built from your buyers, not a stock shot list
    • Formats follow the channels that actually work for you
    • Everything we shoot is yours to keep and reuse
  2. 02

    Grow

    We run your Instagram: consistent posting, stories and community management that build a real audience.

    How we decide

    • Posting rhythm and content mix set for your market
    • Adjusted on what your audience responds to, not a fixed calendar
    • Replies and reviews handled as part of the same rhythm
  3. 03

    Capture

    Every lead, text, call and form lands in one place — nothing slips through the cracks.

    How we decide

    • Every enquiry tagged with where it actually came from
    • Forms, calls, messages and referrals land in one pipeline
    • So you can see which channels earn their place
  4. 04

    Nurture

    An AI assistant follows up by SMS and email 24/7, answers questions, and books the call.

    How we decide

    • Follow-up written around your enquiry types, not a stock script
    • First reply goes out in minutes, at any hour
    • Every stage tracked, so nothing sits waiting
  5. 05

    Convert

    Meta and Google ads optimised on real bookings (CAPI), with landing pages that turn clicks into enquiries.

    How we decide

    • Campaign structure chosen for your margins and lead volume
    • The platforms learn from real bookings, not clicks
    • A few angles tested, then budget moved to what earns
  6. 06

    Prove

    A live dashboard shows what’s working — cost per lead, bookings, ROAS — in plain English.

    How we decide

    • Spend joined to the bookings it actually produced
    • Measured against the numbers that matter in your business
    • Reviewed at the pace each channel moves — some weekly, some monthly

What we prove informs the next cycle, so 06 feeds straight back into 01.

01

CREATE

Original photography and content — photos and video shot for your brand, ready to post.

02

GROW

We run your Instagram: consistent posting, stories and community management that build a real audience.

03

CAPTURE

Every lead, text, call and form lands in one place — nothing slips through the cracks.

04

NURTURE

An AI assistant follows up by SMS and email 24/7, answers questions, and books the call.

05

CONVERT

Meta and Google ads optimised on real bookings (CAPI), with landing pages that turn clicks into enquiries.

06

PROVE

A live dashboard shows what’s working — cost per lead, bookings, ROAS — in plain English.

REAL PHOTOGRAPHY, REAL DASHBOARDS, REAL RESULTS — FOR MELBOURNE SMALL BUSINESSES.

PICS BY SASHInsta mgmt & Meta AdsCHARLI COUTUREInsta mgmt & Meta AdsAQATOStrategy, digital presence & Google AdsSPORTSGRADSocial media photographySEAWITCHSocial media photographyRANIREALTYSocial media photography

2

FOUNDERS ON THE FRONT LINE

10

TECHNICAL TEAM
BEHIND US

5+ yrs

MARKETING
EXPERIENCE

5

CHANNELS UNDER ONE ROOF

WHO WE ARE

Two co-founders. One team. We run your marketing like it's our own.

Casa Lumee is a Melbourne marketing & growth studio, run end-to-end by Sash and Valentina — no hand-offs to account managers. We started it because we kept seeing small businesses pay a lot for marketing that didn’t work: vague reports, stock photos, and ads that never convert. So we built the opposite — real photography, plain-English reporting, and ads measured on real bookings. Sash builds the systems the work runs on: the dashboards, the tracking, and the automation behind each account.

PACKAGES

Your growth engine, one tier at a time.

Each tier builds on the last. Start where your business is; step up when the numbers say so. 3-month minimum, then monthly — no lock-in beyond that.

Spark

A$600 /mo
Instagram & Facebook management — content, posting & reporting
Add-ons: Pinterest · TikTok · Photography (partner Pics By Sash)

Glow

★ Most popular
A$1,300 /mo
Spark + brand & content photography (partner Pics By Sash) + Meta ads

Glow Plus

A$2,150 /mo
GLOW + Google Ads + Google Business Profile (GMB)

Beam

A$3,200 /mo
Glow PLUS + Ongoing-SEO, AEO & GMB ranking + audience insights

Add-on Your own branded CRM — +A$250/mo, add to any tier.
Every lead, call, text and email logged the moment it happens. AI writes the follow-up and sends it to you for a yes — by text from your own number, or Telegram if you’d rather. Reply, and it goes. Nothing reaches your customer without your word. Your dashboard sits inside it, so the numbers and the customer are in the same place.
Every business is unique — these are a guide. We tailor the plan to fit yours.

FREQUENTLY ASKED

The questions we actually get.

Casa Lumee is a Melbourne marketing & growth studio. We shoot original photography, run your Instagram and Facebook, manage your Meta and Google ads, track every lead, and report it all in plain English. One team — Sash and Valentina. One monthly invoice. 3-month minimum.

Melbourne small and medium businesses across many sectors. If you’re great at your craft but marketing eats your evenings, and you don’t want to spend $5k/month on an agency, that’s us. We also work with Latin American brands in English and Spanish.

Four things.

  • One: we shoot real photography of you, your team and your space — most agencies use stock or AI imagery.
  • Two: one team handles everything, not five freelancers who don’t talk to each other.
  • Three: every lead is tracked and your monthly report is in plain English — what worked, what didn’t, what we’re changing next.
  • Four: we build the system underneath it. The dashboard, the tracking and the reporting are set up for your business and keep themselves current — so what you read is what happened, not a summary written from memory at the end of the month.

More than most people expect, and it’s the part that decides whether the reporting is worth reading.

Every account gets a dashboard built around that business. It collects on its own from Meta, Google Analytics, Search Console, your Google Business Profile and your CRM, and it lives inside your CRM — so you can open it any day rather than waiting for a monthly summary.

Underneath it, routines run daily. They pull the numbers in, join ad spend to the bookings it produced, and raise the things that need a decision. AI writes the follow-ups and the first read of the data.

You approve what goes out. A post, a reply to a customer, a change to a campaign — it comes to you as a message, by text from your own number or on Telegram if you’d rather. You reply, and it goes. Nothing reaches your customer without your word.

None of this is what you’re buying. It’s why what you’re buying can be measured.

We show our tiers up front — Spark, Glow, Glow Plus and Beam (A$600 / 1,300 / 2,150 / 3,200 per month) — each building on the last, from a photo-led starter up to full SEO, AEO and Google ranking.

Your own branded CRM is a $250/mo add-on to any tier: every lead, call, text and email logged the moment it happens, AI writing the follow-ups and sending them to you for a yes, and your dashboard sitting inside it so the numbers and the customer are in the same place.

Book a free 30-minute call and we’ll point you to the tier that fits where your business actually is.

Melbourne, Australia — remote-first. Valentina splits time between Melbourne and Spain, so we cover Australia and Latin America in English and Spanish.

Book a free 30-minute call, then we go and look properly.

We check what you rank for and what you don’t, what your site is actually measuring — most sites are measuring the wrong thing and nobody has told the owner — where enquiries are being lost between the ad and the inbox, and what your advertising costs per booking rather than per click.

You get that back as a plan built on your own numbers, before you’ve paid anything or put a dollar into ads. If it doesn’t convince you, you keep the findings.

Casa Lumee
Crafted to impress. Built to perform.
Book a free 30-minute growth audit

Free 30-minute consult. Free growth audit. No pitch

Send us your Instagram. We’ll tell you what’s working and what we’d change — transparent
packages, with weekly & fortnightly reports. We reply within one business day.

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CRAFTED TO IMPRESS · BUILT TO PERFORM

What we do  ·  Packages  ·  Work  ·  FAQ  ·  Contact

info@casalumee.com.au +61 468 169 007
Melbourne · Remote-first · EN · ES

© 2026 Casa Lumee · A Melbourne marketing & growth studio