META ADS · MELBOURNE
Facebook & Instagram ads measured on real bookings.
Casa Lumee is a Melbourne Facebook and Instagram (Meta) ads agency for small business. We build, run and optimise lead-gen and sales campaigns measured on real bookings (CAPI) — not vanity clicks. One team, one monthly invoice.
You’ll see a clear report on your socials & website before we start — transparent packages, with weekly & fortnightly reports.
REAL PHOTOGRAPHY, REAL DASHBOARDS, REAL RESULTS — FOR MELBOURNE SMALL BUSINESSES.
HOW THE ADS WORK
Ads built to bring enquiries.
CAMPAIGN STRATEGY
Offer, audience and funnel mapped before a dollar is spent.
CREATIVE THAT CONVERTS
Real photo and video ad creative made for the feed — never stock.
LEAD-GEN & SALES
Lead forms and sales campaigns aimed at bookings, not likes.
TRACKING (CAPI)
Server-side conversion tracking so spend is optimised on real results.
TEST & OPTIMISE
Ongoing A/B testing to push cost-per-lead down over time.
PLAIN-ENGLISH REPORTING
Spend, leads, bookings and ROAS — explained, every month.
ALWAYS-ON OPTIMISATION
Your ads get smarter every week.
We don't set your ads live and walk away. We run them like a growth engine — watched every week, tuned on real bookings, not vanity clicks.
Every week
Weekly reviews, real moves
Every week we review what's actually working — spend, cost per lead, what's converting — and adjust targeting, creative and budget. You get a plain-English report and the next step we're taking, before we take it.
Lead → booking
Tracked from lead to booking
A click isn't a customer. We follow every enquiry through to a real booking, then feed that back to Meta through the Conversions API — so its algorithm learns who your best customers are and goes and finds more of them.
Your CRM · GHL
A CRM that does the admin
Built on GoHighLevel: every lead is captured automatically, you update a booking in one tap, and every conversation — calls, texts, DMs and emails — sits in one place. It also feeds your booking data back to Meta, so your ads keep improving while you get on with the work.
WHO WE ARE
Two co-founders. One team. We run your marketing like it's our own.
Casa Lumee is a Melbourne marketing & growth studio, run end-to-end by Sash and Valentina — no hand-offs to account managers. We started it because we kept seeing small businesses pay a lot for marketing that didn’t work: vague reports, stock photos, and ads that never convert. So we built the opposite — real photography, plain-English reporting, and ads measured on real bookings.
2
FOUNDERS ON THE FRONT LINE
10
TECHNICAL TEAM
BEHIND US
5+ yrs
MARKETING
EXPERIENCE
2
FOUNDERS ON THE FRONT LINE
What you can count on:
- Real photography (never stock)
- Plain-English monthly reporting
- Honest answer on whether we're the right fit
Valentina Torres Charry — Co-founder. Brand, content & social media in English & Spanish; built our tone-of-voice system.
Sashank B — Co-founder. Performance, Meta ads & photography (Pics By Sash); 15+ years in enterprise analytics.
More from Casa Lumee
Brand & product photography | Facebook & Meta ads | Website design & SEO | Google Business & local SEO
FREQUENTLY ASKED
The questions we actually get.
What does Casa Lumee do?
Casa Lumee is a Melbourne marketing & growth studio. We shoot original photography, run your Instagram and Facebook, manage your Meta and Google ads, track every lead, and report it all in plain English. One team — Sash and Valentina. One monthly invoice. 3-month minimum.
Who is this for?
Melbourne small and medium businesses across many sectors. If you’re great at your craft but marketing eats your evenings, and you don’t want to spend $5k/month on an agency, that’s us. We also work with Latin American brands in English and Spanish.
How are you different from a normal marketing agency?
Three things. One: we shoot real photography of you, your team and your space — most agencies use stock or AI imagery. Two: one team handles everything, not five freelancers who don’t talk to each other. Three: every lead is tracked and your monthly report is in plain English — what worked, what didn’t, what we’re changing next.
How does pricing work?
We show our tiers up front — Spark, Glow, Glow Plus and Beam (A$600 / 1,300 / 2,150 / 3,200 per month) — each building on the last, from a photo-led starter up to full SEO, AEO and Google ranking. A branded CRM with AI follow-up is a $250/mo add-on. Book a free 30-minute call and we’ll point you to the tier that fits where your business actually is.
Where are you based?
Melbourne, Australia — remote-first. Valentina splits time between Melbourne and Spain, so we cover Australia and Latin America in English and Spanish.
How do I start?
Book a free 30-minute call. Send us your Instagram, your Meta ads (if you have any), and your website. We tell you what’s working, what’s not, and what we’d change first. No deck, no pitch — just a working session.
Free 30-minute consult. Free growth audit. No pitch
Send us your Instagram. We’ll tell you what’s working and what we’d change — transparent
packages, with weekly & fortnightly reports. We reply within one business day.
CRAFTED TO IMPRESS · BUILT TO PERFORM
What we do · Packages · Work · FAQ · Contact
hello@casalumee.com.au · +61 468 169 007
· Melbourne · Remote-first · EN · ES
© 2026 Casa Lumee · A Melbourne marketing & growth studio